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“The [Strategy School] training is great—the real deal. Not like the general hype.” Bill Jordan, Bill Jordan Marketing

“Hi, Gary. Thank you—the [Warrior Class] lessons and the course are fabulous!! I am addicted....Fortunately for me, my job allows me to spend many hours each day online. So what normally takes weeks I can do in days. Most days I spend 4–6 hours studying. I have found already that Sun Tzu and you have changed my way of thinking. Many positive things are coming from this for me, and I envision a brighter future.” Lawrence Healy

“I am going through the Warrior Classes, and as I learn, I find myself getting addicted to Sun Tzu. I never imagined that it would be that powerful!!” Mohamed Tohami

“The [Strategy School] lessons are fantastic—in content and the method and format of teaching—TOP NOTCH!” Joshua Logan, Dayton, NV

“I am addicted [to Strategy School on-line training]. I am past the initial 21 lessons and this is as important as oxygen is to the body. I have been spending 2 hours in the evening and 2 hours before bed studying this. I also bought Art of War and Art of Sales. I will be ordering your Golden Keys off the site. I have forwarded your web site to my associates in the industry. I know of 2 who are signing up so far. Great work on this, Gary. I am just getting started and this is a PERFECT fit for our industry.” Kobe Zimmerman, distressed property investor

“This morning I downloaded and watched the first set of videos [from the Strategy School] and I am absolutely amazed. Before X-mas I read Sun Tzu on recommendation from a friend. I knew there was something deep in this but I just could not see how to apply it. I searched the net and found your site. I read your free version and it made a lot more sense but still could not totally grasp it. Today I watched these videos and it is as though Gary has come up to me and said, ‘Hey, you use binoculars this way round!’ WOW! I can now see the whole business environment, and life’s stuff in a totally new perspective!” Mike Whitehouse

“I have recently returned to the National Guard and I am preparing for officer candidacy school. I thought I would do a little reading before I got into that environment. I have learned much from the online classes. It was a very nice presentation and easy read. Most of the time I found if I listened to my gut I would have scored better on the tests...very good lessons. I did poorly but I learned a lot and I started without having had any previous reading. It was fun.” SPC Melody MacMurray

“It’s Kelly Stomber from S Florida, again. I wanted to say I am really enjoying the [Warrior Class] lessons and the format; they really get me thinking!” Kelly Stomber

“Just a note to say how grateful I am for your EASY-to-learn version of The Art of War. I had read several books but was never able to really start to grasp the concepts until reading your book and signing up for your warrior class and strategy school. I would still be lost or, worse yet, be using the ideas of The Art of War in the completely wrong way. Thanks again.” James Mirabal

“I have been studying martial arts for 20 years. I hold a 4th-degree black belt in TaeKwonDo. I've studied many books on the various translations of Art of War. Your set is the best as it arms us with the vocabulary of strategy and a way to understand what is happening in a chaotic world around us. It’s daily reading for me now! Any free time I have I spend on your [Strategy School] material. I wish I had come across your books [Golden Key] earlier. One of my goals is (as is articulated in your material) to make my reactions to changing environments fast and accurate.” Ratinder Paul Singh Ahuja, Ph.D., CTO, Reconnex Corp.

Economics of Competition

1. Competition must serve the needs of people. Sun Tzu's economic thinking about competition arises solely from his concern for people. He saw the main danger of war is not men being killed but people starving because of the economic costs of competition.
2. The competitive organization must serve the productive organization. The army must serve the nation. The productive ability of the organization is needed to keep people alive. Competitive ability is needed to defend or expand productive capability.
3. The skills of production and competition are incompatible. They are similar, but different. Both are needed but both are dangerous to the other.
4. The costs of competition are unpredictable. They tend to expand. The costs of production are more predictable.
5. The larger a competitive effort the less likely it is to succeed. Size is measured in the number of people and distance they must travel.
6. Large competitive efforts are also slow to produce results. Size and slowness are intimately connected in Sun Tzu's system. Speed is the essence of success.
7. Time and expense are closely related. Long campaigns are expensive by definition. Large campaigns are slow, so they are even more costly.
8. The more expensive a campaign, the less likely it is to succeed. Success is not defined by winning, but by profiting by winning. By definition, expense makes success less likely.
9. Success is uncertain. The goal is getting the campaign to pay, but for many actions, the goal simply isn't there. We only hope it is. The most certain attack is aimed at stealing the income of the competition.
10. Small, quick actions produce better results over time. The goal is always generating income. A small failure is easier to pay for. A quick success starts paying sooner.